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Privacy Policy

What information we collect and why

When you purchase goods from Something Blue by Ostro® we ask you to provide details such as your name, address, email address and contact numbers. We will always treat all of your personal information as confidential, unless of course, we are obliged to disclose information by law.

You may provide us with personal information to:

  • Sign up for a newsletter
  • Place an order online
  • Set up an account
  • Communicate with us regarding your order or our products
  • Enter a competition or survey
  • Leave us a review

We imply that you consent to our collecting it and using it for that specific reason only. We will only collect information when you volunteer it upon registering your details to shop with us or sign up to our newsletters.

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully. If you are under the age of 16, you must inform a parent or guardian about our Privacy Policy and obtain their agreement to this Privacy Policy before using any of our online services, including, but not limited to, registration with Something Blue by Ostro, subscribing to our newsletter or placing an order with us.

Other ways we may use your information

If we ask for your personal information for a secondary reason, like email marketing, we will ask you directly for your express consent.

If you do consent to this we may from time to time send you personalised marketing emails detailing promotions, sales and new Something Blue products. If you have opted-in and you change your mind, you may withdraw your consent for us to contact you by emailing us at customercare@somethingbluebyostro.com and we will remove you from our marketing list. Or by using the unsubscribe link found at the bottom of the email from us at any time.

We want to keep you as a loyal customer, and to use your personal data to provide you with the best Something Blue experience, not to pass on your details to third parties for any marketing reasons unless we have your explicit consent.

We also use Google Analytics to tell us (on an anonymous basis) such information as to your journey to reach our site (i.e from a search engine), or if you are a returning visitor, how many pages you have visited and for how long. These are cookies (not the edible type) and can be disabled, but more about that later. By using these cookies we hope to gain invaluable insight into your shopping habits so that we can enhance your customer journey and provide you with a better experience.

How long we keep your data

We are required by UK tax law to keep your basic personal data (name, address, contact details) for a minimum of six years after which time it will be destroyed. Any personal information that we use for marketing purposes will be retained for as long as is necessary or until you let us know that you no longer wish to receive this information.

Payment details

We use Shopify’s payment platform which is certified Level 1 PCI DSS compliant.

Third part providers

Third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

Our store is hosted on Shopify. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. Shopify stores your data on a secure server behind a firewall.

Shopify will initially process your personal data in Ireland and then it will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how Shopify’s data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR

We do our utmost to ensure that our server hosts are secure and fully accredited. However, unfortunately, we cannot be responsible for any illegal breaches that may occur.


To protect your personal information, we take all reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

This web site may contain links to other websites. When you use these links to access other web sites, you will leave this web site and the terms of this Privacy Policy will not apply.

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Notification of changes

Something Blue by Ostro® may revise this Privacy Policy at any time by updating this posting. Any such revisions will take effect as of the date they are posted here. Please review it occasionally to remain informed and updated.

Cookie Policy

A cookie is a piece of information that is stored on your computer's hard drive by your web browser which tracks your movements within websites.

Cookies are very helpful to the operation of our website. We use them to allow us to count the number of visitors to our website, what you do whilst on our website, the pages you have visited and items you have added to your cart.

We may also monitor traffic to our site, collecting the IP address of your computer and the referring website from which you arrived. Providing us with information about how this website is used so we can keep it as up to date, relevant and error-free as possible.

These cookies do not contain any personal information about you and are only used for the reasons above. You can, if you prefer, set up your internet browser to not accept cookies. You should still be able to use our site without having cookies enabled. This can be done within the “settings” section of your computer.

For more information, please read the advice at AboutCookies.org.uk

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Your rights

If at any point you believe the information we process on you is incorrect you can request to see this information and request that it be updated, amended or deleted. Just email us  at customercare@somethingbluebyostro.com and we will come back to you within 30 days.

If you wish to raise a complaint about how we have handled your personal data, you can contact us directly and we will investigate the matter.

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).

Contacting us

Write to us: Something Blue Ltd, 77-79 Charlotte Street, W1T 4PW

Email us at: customercare@somethingbluebyostro.com



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